Meggs' history of graphic design / Philip B. Meggs, Alston W. Purvis.

Includes bibliographical references (pages 623-655) and index.

Part I. The prologue to graphic design: the visual message from prehistory through the medieval era. 1. The invention of writing ; 2. Alphabets ; 3. The Asian contribution ; 4. Illuminated manuscripts -- Part II. A graphic renaissance: the origins of European typography and design for printing. 5. Printing comes to Europe ; 6. The German illustrated book ; 7. Renaissance graphic design ; 8. An epoch of typographic genius -- Part III. The bridge to the twentieth century: the industrial revolution: the impact of industrial technology upon visual communications. 9. Graphic design and the industrial revolution ; 10. The arts and crafts movement and its heritage ; 11. Art nouveau ; 12. The genesis of twentieth-century design -- Part IV. The Modernist era: graphic design in the first half of the twentieth century. 13. The influence of modern art ; 14. Pictorial modernism ; 15. A new language of form ; 16. The Bauhaus and the new typography ; 17. The modern movement in America -- Part V. The Age of Information: graphic design in the global village. 18. The international typographic style ; 19. The New York school ; 20. Corporate identity and visual systems ; 21. The conceptual image ; 22. Postmodern design ; 23. National visions within a global dialogue ; 24. The digital revolution and beyond.

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