Conscientious objectives : designing for an ethical message / John Cranmer and Yolanda Zappaterra.

Includes bibliographical references and index.

Past principles: a history of good, ethical graphic design / Steven Heller -- Current values: issues of ethical design in contemporary practice -- Practical issues: ethical considerations for your design practice -- Stefan Sagmeister: TrueMajority campaign -- S-W-H and eat: Ecover Rebrand -- Flat Inc.: public service announcements -- Modern Dog Design Co.: AmphetaZINE -- Ellie Ridsdale: walking the way to health initiative -- Caro Howell and Dan Porter: i-Map on-line art resource -- Gert Dumbar: Bangladesh birth-control project -- Worldstudio Foundation: Sphere Magazine -- Koji Mizutani: Merry in Kobe -- thomas.matthews: The Earth Centre.

"Every aspect of design has an impact on the world around it and the people who consume the result. Conscientious Objectives takes stock of the designer's place in society and outlines how to bring ethical practice into your work, how to make it creatively and commercially successful, and how to bring your clients along with you." "From the political lobbying of the TrueMajority Campaign to a grassroots Walking the Way to Health initiative, from Seattles raw and raucous AmpehtaZINE for gay crystal meth users to the Computer is Bad subversion of Flat's public service announcements, Conscientious Objectives showcases inspired design solutions to a vast range of social, ethical, and environmental problems. An essential tool for every working graphic designer and everyone committed to a socially responsible environment, Conscientious Objectives is about how design makes a difference."--Jacket.