The a-z of visual ideas : how to solve any creative brief / John Ingledew.

Includes index.

Introduction : What's the big idea? -- Strategies for solving a creative brief -- Working on ideas -- [Ideas] : Art -- Building a bigger picture -- Caricature -- Clichés seen afresh -- Colour -- Counter-intuition -- Creative collisions -- Cryptic communication -- Digitality -- Dreams and daydreams -- Expressions visualized -- Eyes -- Familiar but seen afresh -- Finding ideas -- Flags -- Fusion -- Garage genius -- Hands -- Happy accidents -- Hidden messages -- Humour -- Icons -- Illusion -- Irony -- Juxtaposition -- Knowledge -- Laughter -- Making faces -- Making maps -- Materials -- Maths -- Mirror, mirror -- Movies -- Museums -- Music -- Nature -- One thing looks like another -- Photographs -- Photography -- Phototypography -- Places of worship -- Puns -- Questions -- Reinvention -- Rescaling -- Reversing problems -- Satire -- Science -- Sensations -- Shadows -- Shock -- Signs -- Silhouettes -- Sketchbooks and scrapbooks -- So bad it's good -- Surprise -- Symbols -- Tension between words and images -- Torn images -- Travel -- Type -- Unexpected venues -- Visual metaphors -- Word of mouth -- Wordplay -- X-rays -- You! (put yourself in it) -- Zeitgeist.

A source book of visual ideas and strategies for visual communication The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.