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Permission marketing / Seth Godin.

By: Material type: TextTextPublisher: London : Pocket, 2007Description: xxviii, 228 pages ; 20 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781416526667
Subject(s): DDC classification:
  • 658.8 GO.P 2007 23
Contents:
The marketing crisis that money won't solve -- Permission marketing - the way to make advertising work again -- The evolution of mass advertising -- Getting started - focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the web is wrong! -- Permission marketing in the context of the web -- Case studies -- How to evaluate a permission marketing program -- The permission FAQ.
Summary: Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 658.8 GO.P 2007 (Browse shelf(Opens below)) Not For Loan 211919
Books Books The Knowledge Hub Library Design Media 658.8 GO.P 2007 (Browse shelf(Opens below)) Not For Loan 211906

Originally published: London: Simon & Schuster, 1999.

Includes index.

The marketing crisis that money won't solve -- Permission marketing - the way to make advertising work again -- The evolution of mass advertising -- Getting started - focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the web is wrong! -- Permission marketing in the context of the web -- Case studies -- How to evaluate a permission marketing program -- The permission FAQ.

Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.

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