Marketing research : an applied orientation / Naresh K. Malhotra.
Material type: TextPublisher: Upper Saddle River, N.J. : Prentice Hall, 1996Edition: Second editionDescription: xxxiii, 890 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780131257337
- 658.83 MA.M 1996 G.C 23
- HF5415.2 .M29 1996
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Gift collections | 658.83 MA.M 1996 G.C (Browse shelf(Opens below)) | Available | 191859 |
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658.787 CO.N 2008 G.C Networked RFID systems and lightweight cryptography : raising barriers to product counterfeiting / | 658.8 PR.M 2009 G.C Marketing foundations / | 658.802 RU.F 2010 G.C The fundamentals of marketing / | 658.83 MA.M 1996 G.C Marketing research : an applied orientation / | 658.83 PO.H 2010 G.C The handbook of online and social media research : tools and techniques for market researchers / | 658.84 CA.I 2008 G.C International marketing / | 658.872 SA.S 2010 G.C The social media bible : tactics, tools, and strategies for business success / |
Donated by: Amira Shousha
Includes bibliographical references and indexes.
Ch. 1. Introduction to Marketing Research -- Ch. 2. Defining the Marketing Research Problem and Developing an Approach -- Ch. 3. Research Design -- Ch. 4. Exploratory Research Design: Secondary Data -- Ch. 5. Exploratory Research Design: Qualitative Research -- Ch. 6. Descriptive Research Design: Survey and Observation -- Ch. 7. Causal Research Design: Experimentation -- Ch. 8. Measurement and Scaling: Fundamentals and Comparative Scaling -- Ch. 9. Measurement and Scaling: Noncomparative Scaling Techniques -- Ch. 10. Questionnaire and Form Design -- Ch. 11. Sampling: Design and Procedures -- Ch. 12. Sampling: Final and Initial Sample Size Determination -- Ch. 13. Field Work -- Ch. 14. Data Preparation -- Ch. 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing -- Ch. 16. Analysis of Variance and Covariance -- Ch. 17. Correlation and Regression -- Ch. 18. Discriminant Analysis -- Ch. 19. Factor Analysis -- Ch. 20. Cluster Analysis. -- Ch. 21. Multidimensional Scaling and Conjoint Analysis -- Ch. 22. Report Preparation and Presentation -- Ch. 23. International Marketing Research -- Ch. 24. Ethics in Marketing Research.
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