The media in your life : an introduction to mass communication / Jean Folkerts, Stephen Lacy, Ann Larabee.
Material type: TextPublisher: Boston : Pearson/Allyn and Bacon, 2008Edition: Fourth editionDescription: xxx, 460 pages : illustrations (chiefly color) ; 28 cmContent type:- text
- unmediated
- volume
- 9780205523658
- 302.23 FO.M 2008 G.C 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Gift collections | 302.23 JE.T 2008 G.C (Browse shelf(Opens below)) | Available | 191635 |
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302.2 TR.T 2008 G.C Thinking through communication : an introduction to the study of human communication / | 302.23 BA.I 2006 G.C Introduction to mass communication : Media literacy and culture / | 302.23 DI.H 2009 G.C How fantasy becomes reality : seeing through media influence / | 302.23 JE.T 2008 G.C The media in your life : an introduction to mass communication / | 302.2309 BR.S 2005 G.C A social history of the media : from Gutenberg to the Internet / | 302.34 RO.I 2007 G.C In mixed company : communicating in small groups and teams / | 303.482 NE.I 2009 G.C Intercultural communication : a contextual approach / |
Includes bibliographical references (pages 423-435) and index.
"Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers."--Publisher's website.
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