The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter.
Material type: TextPublisher: New York : Wiley, 2010Description: xix, 441 pages : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9780470710401
- 658.83 PO.H 2010 G.C 23
- HF5415.2 .P66 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Gift collections | 658.83 PO.H 2010 G.C (Browse shelf(Opens below)) | Available | 191627 |
Browsing The Knowledge Hub Library shelves, Collection: Gift collections Close shelf browser (Hides shelf browser)
658.8 PR.M 2009 G.C Marketing foundations / | 658.802 RU.F 2010 G.C The fundamentals of marketing / | 658.83 MA.M 1996 G.C Marketing research : an applied orientation / | 658.83 PO.H 2010 G.C The handbook of online and social media research : tools and techniques for market researchers / | 658.84 CA.I 2008 G.C International marketing / | 658.872 SA.S 2010 G.C The social media bible : tactics, tools, and strategies for business success / | 659.1 BR.A 1997 G.C 2006 Advertising outdoors : watch this space! / |
Includes bibliographical references and index.
Machine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- Provided by publisher.
"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- Provided by publisher.
There are no comments on this title.