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The fundamentals of design management / Kathryn Best.

By: Material type: TextTextSeries: AVA fundamentalsPublisher: Lausanne, Switzerland : AVA Academia, 2010Description: 208 pages : illustrations (chiefly color) ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9782940411078
Subject(s): DDC classification:
  • 658.5752 BE.F 2010 22
Contents:
1 Design in context -- 2 Design overview -- 3 Management overview -- 4 Accounting and finance -- 5 Marketing and brand communication -- 6 Design and innovation.
Summary: The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation. $c Publisher's description.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 192930
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 192931
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 192932
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 192933
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 192934
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 191348
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 191349
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 191350
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Checked out 03/04/2024 191351
Books Books The Knowledge Hub Library Design Media 658.5752 BE.F 2010 (Browse shelf(Opens below)) Available 191352

Includes bibliographical references (page 208).

1 Design in context -- 2 Design overview -- 3 Management overview -- 4 Accounting and finance -- 5 Marketing and brand communication -- 6 Design and innovation.

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation. $c Publisher's description.

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