The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
Material type: TextPublisher: New York, New York : Thames & Hudson, [2016]Copyright date: ©2016Edition: 3rd editionDescription: 320 pages : illustrations ; 24 cmContent type:- text
- still image
- unmediated
- volume
- 9780500518984
- 9780500292679
- 659.1 23
- HF5823 .B27 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 659.1 PR.T 2016 (Browse shelf(Opens below)) | Available | 190855 |
Browsing The Knowledge Hub Library shelves, Collection: Design Media Close shelf browser (Hides shelf browser)
658.827 / WH.D 2017 Designing brand identity : an essential guide for the entire branding team / | 658.872 RY.U 2017 Understanding digital marketing : marketing strategies for engaging the digital generation / | 659.1 LO.D 2012 Damn good advice for people with talent : how to unleash your creative potential by America's master communicator / | 659.1 PR.T 2016 The advertising concept book : | 659.1 TA.S 2013 Strategic thinking for advertising creatives / | 659.1 TA.S 2013 Strategic thinking for advertising creatives / | 659.1045 MA.A 2010 Art direction / |
Includes bibliographical references (page 315) and index.
Introduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
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