Convergence culture : here old and new media collide / Henry Jenkins.

Originally published in 2006; updated and with a new afterword.

Includes bibliographical refence (pages 297-317) and index

Introduction: "worship at the altar of convergence": a new paradigm for understanding media change -- Spoiling Survivor: the anatomy of a knowledge community -- Buying into American idol: how we are being sold on reality TV -- Searching for the origami unicorn: The matrix and transmedia storytelling -- Quentin Tarantino's Star wars?: grassroots creativity meets the media industry -- Why Heather can write: media literacy and the Harry Potter wars -- Photoshop for democracy: the new relationship between politics and popular culture -- Conclusion: democratizing television?: the politics of participation.

Explores the cultural transformations that are taking place in America as old and new media intersect and the interactions between media producers and the consumer become more important in popular culture.

Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. Jenkins provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children." "This paperback edition has been thoroughly updated and features substantial new material that addresses, among other things, the promise and perils of Web 2.0 and the rise of YouTube.