Design management : managing design strategy, process, and implementation / Kathryn Best.

"An imprint pf Bloomsbury Publishing PLC."

Includes bibliographical references (pages 204-207) and index.

Machine generated contents note: Context -- What is Design Management? -- Why is Design Management Important? -- Design Management Timeline -- pt. One Managing the Design Strategy -- Knowledge -- Identifying Opportunities for Design -- Understanding the Audience and Market -- Interpreting Client and Customer Needs -- Auditing the Use of Design -- Establishing the Design Strategy -- Promoting and Selling the Design Strategy -- Planning for Long-term Growth -- Practice -- Case Study: The Argusʼ3 Thermal-Imaging Camera -- Case Study: Camper -- Interview: Dr. Chris H. Luebkeman, Arup Group -- Interview: Keiko Uchida, Keiko Uchida Collection -- Key Skills -- Managing Client Relations -- Guiding Design Decisions -- Developing Good Working Relationships -- Verbal Communication -- Key Skills Exercises -- Two Managing the Design Process -- Knowledge -- Giving Form to Business Strategy -- Increasing Awareness with Design -- Expressing the Brand through Design -- Initiating Design Projects -- Design Methods -- Design Processes -- Competitive Advantage through Design -- Practice -- Case Study: Kajima Design Europe for JVC -- Case Study: The Honda Zoomer -- Interview: Fabio Issao, Mandalah Conscious Innovation -- Interview: Chloe Martin and Rosie Frost, The Innovation Collective -- Key Skills -- Managing Creative Teams -- Facilitating the Design Process -- Developing Collaborative Cultures -- Visual Communication -- Key Skills Exercises -- pt. Three Managing the Design Implementation -- Knowledge -- The Project Management Process -- Project Management in Practice -- Social and Environmental Responsibilities -- Design Policies, Procedures and Guidelines -- Translating Global Design into Local Design -- Measuring the Success of Design -- Reviewing and Revising the Design Strategy -- Practice -- Case Study: Sprunk-Jansen and Ping-Pong Design -- Case Study: The Silken Group -- Interview: Brian Gillespie, Continuum -- Interview: Colette Liebenberg, Colette Liebenberg Design -- Key Skills -- Management and Leadership -- Leadership and Advocating Design -- Written Communication -- Key Skills Exercises -- APPENDIX -- 18 Views on Design Management -- Further Resources.

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed. In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design. The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.