The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / Joe Lazauskas and Shane Snow.

Includes bibliographical references and index.

The power of story -- The elements of great storytelling -- Honing your storytelling chops -- Transforming business with storytelling -- The killer formula for building an audience -- The brand newsroom -- The future of brand storytelling -- The storytelling habit.

"Revealing the secrets that have helped award-winning brands build relationships with millions of customers, this book offers an insiders guide to transforming your business and all the relationships that matter to it through the art and science of telling great stories"

"Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life"

Description based on print version record and CIP data provided by publisher.