Start me up! : new branding for businesses / edited by Robert Klanten and Anna Sinofzik.
Material type: TextPublisher: Germany : Gestalten, 2015Description: 255 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9783899555561
- 745.4 KL.S 2015 23
- TS171 .S73x 2015
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 745.4 KL.S 2015 (Browse shelf(Opens below)) | Not For Loan | 190594 |
Browsing The Knowledge Hub Library shelves, Collection: Design Media Close shelf browser (Hides shelf browser)
745.2 VI.G 2020 Graphic Fest : identities for festivals & fairs. | 745.20904 SP.A 2013 An introduction to design and culture : 1900 to the present / | 745.4 CL.W 2014 What they didn't teach you in design school : what you actually need to know to make a success in the industry / | 745.4 KL.S 2015 Start me up! : new branding for businesses / | 745.4 LU.D 2017 Design is storytelling / | 745.4 MC.S 2016 A smile in the mind : witty thinking in graphic design / | 745.4 / RE.D 2016 Developing citizen designers / |
Includes index.
Little brand, big effect: in the age of startups and a new generation of entrepreneurs, corporate design is being redefined through distinctive visual creativity. Never before has there been more enthusiasm surrounding entrepreneurship. Today, young entrepreneurs across the globe are relentlessly developing innovative products and services. Fresh businesses and social initiatives are appearing in industries ranging from fashion to farming, from high-tech to creative handcraft. These companies are run by passionate professionals who are well aware that following their vision is just as important as continuously communicating their vision's brand. Corporate branding works as an extension of a business by visually expressing its concept, so it is no surprise that new stories require a new visual language. Start Me Up! presents a wide range of original examples for inspiration. The designs created striking corporate identities through humorous business cards, quality stationary, graphic T-shirts, and on-point packaging. This work allows for the brands to distinguish themselves from the rest and attract their targed audience's attention. More than ever before, businesses are defining themselves through carefully coordinated communications. Start Me Up! is a comprehensive compendium of innovative corporate design for a new generation. The book follows up on Gestalten's widely successful Introducing: Visual Identities for Small Businesses and showcases projects from various industries with a focus on newly established ventures and niche business initiatives. It proves that success in business heavily depends on the company's ability to promote its individuality and creativity through its corporate image, and that the right set of communications can not only insprire the right investors but also attract the right public. Welcome to the golden age of young entrepreneurship.
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