Sustainable graphic design : tools, systems, and strategies for innovative print design / Wendy Jedlička ; with Paul Andre additional contributions by Amelia McNamara ; foreword by Marc Alt.

Includes bibliographical references and index.

1. Making the business case -- Consumption and renewal -- Choices, choices, choices -- Underconsumption -- Overconsumption -- Understanding consumption -- Nearly all new products fail -- Why aren't all products already sustainable? -- What is sustainability? -- What sustainability is not -- Tearing down the Tower of Babble -- The next great era of design -- How to avoid change -- It's the other guy's problem -- Taking responsibility and thriving : The precautionary principle ; Hannover principles ; Kyosei ; Triple bottom line -- Transparency and honesty : Ceres ; Designers accord -- Sustainability means business -- Design and sustainability -- Footprint of print and digital media supply chains -- 2. The psychology of graphics : Communication through graphics : Determining the message ; Encoding the message ; Influence of visual context ; Interpretation of the message ; Acting on the interpretation ; Icons and graphemes -- Concepts in visual perception : Sensation versus perception ; Dealing with the "real world" ; Moving over a scene's segments -- Objective evaluation of graphics : Evaluation methods ; Taking in the whole picture -- 3. Seeking truth in marketing : Building a relationship : Empowering the audience ; Does the selling price really tell the story? -- Ethics-based marketing and business : Social justice and marketing ; Green America's basics of fair trade ; Art trade as a tool for economic development -- Design as bridge or barrier : What is good versus great design? ; Encouraging choice ; Thing or service? -- Eco-labeling and eco-marketing claims : Nutritional facts panel for a healthier planet ; Carbon labeling ; Speaking the truth, and meaning it ; TerraChoice: six sins of greenwashing ; FTC green guides ; Claims with clout -- How to get it right : What is "need"? ; Who are the people choosing? -- Eco-design in three easy steps -- 4. Systems thinking : The holistic approach and design : Universal principles identified by Fuller ; Design decisions ; Viewing systems -- Sustainability and graphic design : Systems and design ; System techniques ; Properties of systems -- Taking advantage of the systems view : Consider the niche ; Design practice ; Design dimensions ; Design language ; Client/designer relationship ; Using systems thinking in the design process ; Sustainable communication -- Biomimicry : Indentifying functions ; Life's principles: informing all stages of the design process ; Life's principles applied to graphic design ; Biomimicry approach ; Graphic design: what's worth doing? -- Permaculture principles in design : Passive principles ; Proactive measures ; Progressive measures -- Change management -- Technical approaches to sustainability : Industrial ecology ; Design practice ; Life is cycles ; Eco-costs approach ; Systems approaches ; The sustainable packaging coalition(SM) ; Definition of sustainable packaging ; Natural step framework -- The next level in the picture : o2's 5Rs of great design ; Walmart 7Rs ; Design for environment ; Cradle to Cradle(SM) ; Your nearest advantage may be behind you -- Innovation heuristics : Design rules ; Basics of innovation ; Design approaches -- 5. Materials and processes : Materials : Paper or plastic? Neither! ; What are we trashing? ; If it can't be grown, it must be mined -- Paper : Wood-based papers ; Responsible forests and fiber ; Papermaking and green power ; Environmental paper calculators and eco-audits ; Tree-free and alternative papers ; Worth the paper it's printed on ; Paper resources -- Ink : On the road to better inks ; Inks: eco-basics ; Fresh ink versus fresh air: understanding VOCs and HAPs ; Metals and toxins ; The role of renewables ; Impacts on recyclability ; Inks, coatings, processes ; Think beyond ink ; Ink tips and better practices -- Processes : Chlorine and bleaching ; Printing ; Printing and certification ; Printing checklist ; Energy changes everything ; Carbon accounting ; Wonderful world of waste -- Projects and services : Photography ; Signage and environments ; Promotional products industry -- 6. Working smarter : Getting started -- Shop green : Environmentally preferable and socially responsible purchasing ; Create a "green team ; Putting an EPP policy into action -- EPP best practices : Paper ; Office and desk supplies ; Art supplies ; Presentations and promotions ; Promotional products gifts, and giveaways ; Kitchen and break room ; Janitorial goods ; Green catering and events ; Office furniture, flooring, shelving and storage -- Smart communications and digital workflow : Paper reduction strategies ; Paper-free digital filing and archiving ; Digital productivity ; Smart design and production -- Energy efficiency in the workplace : An energy dilemma ; Electricity usage and electronics ; Lighting ; Heating and cooling ; Carbon offsets ; Energy audits, energy savings calculators, and office carbon footprint tools -- Pollution prevention and end of life : E-waste and techno trash ; Techno trash ; Making responsible choices -- Healthier, more sustainable work environments : Air quality and indoor pollution ; Impacts of building construction -- How you get to work matters : Eco-conscious commuting ; Thinking green -- Professional development and education -- 7. Innovation toolbox : Eco-design in three easy steps -- Definition of sustainable effort -- Shopping list for change -- Innovation heuristics -- Fair trade essentials -- Environmental marketing claim checklist -- Eco seals, certifications, and claims -- Material choice -- Eco-resources -- Knowledge is power.

Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs." "Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners - including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists - giving you critical information on materials and processes. Case studies illustrate and tie concepts together.