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The language of graphic design : an illustrated handbook for understanding fundamental design principles / Richard Poulin.

By: Material type: TextTextPublisher: Beverly, MA, USA : Rockport Publishers, 2018Description: 295 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781631596179
Subject(s): DDC classification:
  • 741.6 PO.L 2018 23
LOC classification:
  • NC997 .P63 2018
Online resources:
Contents:
Point -- Line -- Shape -- Form -- Light -- color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure-Ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.
Summary: For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books The Knowledge Hub Library Design Media 741.6 PO.L 2018 (Browse shelf(Opens below)) Available 191275
Books Books The Knowledge Hub Library Design Media 741.6 / PO.L 2018 (Browse shelf(Opens below)) Available 190468
Books Books The Knowledge Hub Library Design Media 741.6 / PO.L 2018 (Browse shelf(Opens below)) Available 190469

Originally published: 2011.

Digital ebook is an older edition. \5 EG-CaTKH

Includes bibliographical references (pages 280-282) and index.

Point -- Line -- Shape -- Form -- Light -- color -- Texture -- Scale -- Movement -- Space -- Balance -- Symmetry -- Asymmetry -- Tension -- Closure -- Expression -- Abstraction -- Tone -- Contrast -- Figure-Ground -- Frame -- Proportion -- Image -- Pattern -- Typography -- Grid.

For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language, definitions, functions, and usage. New in paperback, The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, graphic design, what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.

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