Creativity in product innovation / Jacob Goldenberg and David Mazursky.
Material type: TextPublisher: Cambridge, U.K. ; New York : Cambridge University Press, 2002Description: xiii, 224 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9780521002493
- 658.57 GO.C 2002 23
- HF5415.15 .G598 2002
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Engineering | 658.57 GO.C 2002 (Browse shelf(Opens below)) | Available | 210878 | ||
Books | The Knowledge Hub Library | Engineering | 658.57 GO.C 2002 (Browse shelf(Opens below)) | Available | 210879 | ||
Books | The Knowledge Hub Library | Engineering | 658.57 GO.C 2002 (Browse shelf(Opens below)) | Available | 190184 |
Browsing The Knowledge Hub Library shelves, Collection: Engineering Close shelf browser (Hides shelf browser)
658.562 / OA.S 2019 Statistical process control / | 658.562 OA.S 2019 Statistical process control / | 658.57 GO.C 2002 Creativity in product innovation / | 658.57 GO.C 2002 Creativity in product innovation / | 658.57 GO.C 2002 Creativity in product innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / |
Includes bibliographical references (pages 216-218) and index.
Theoretical framework -- Codes of product evolution: a source for ideation -- Revisiting the view of creativity -- A critical review of popular creativity-enhancement methods -- The creativity templates -- The attribute dependency template -- The forecasting matrix -- The replacement template -- The displacement template -- The component control template -- A closer look at templates -- Templates in advertising -- Further background to the template theory -- Validation of the templates theory -- Demarcating the creativity templates -- The primacy of templates in success and failure of products.
"Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change."--Jacket.
There are no comments on this title.