Permission marketing / Seth Godin.
Material type: TextPublisher: London : Pocket, 2007Description: xxviii, 228 pages ; 20 cmContent type:- text
- unmediated
- volume
- 9781416526667
- 658.8 GO.P 2007 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 658.8 GO.P 2007 (Browse shelf(Opens below)) | Not For Loan | 211919 | ||
Books | The Knowledge Hub Library | Design Media | 658.8 GO.P 2007 (Browse shelf(Opens below)) | Not For Loan | 211906 |
Originally published: London: Simon & Schuster, 1999.
Includes index.
The marketing crisis that money won't solve -- Permission marketing - the way to make advertising work again -- The evolution of mass advertising -- Getting started - focus on share of customer, not market share -- How frequency builds trust and permission facilitates frequency -- The five levels of permission -- Working with permission as a commodity -- Everything you know about marketing on the web is wrong! -- Permission marketing in the context of the web -- Case studies -- How to evaluate a permission marketing program -- The permission FAQ.
Seth Godin explains permission marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Informative case studies show how marketers are already profiting from this new approach.
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