Passion brands : why some brands are just gotta have, drive all night for and tell all your friends about / Kate Newlin.
Material type: TextPublisher: Amherst, N.Y. : Prometheus Books, 2009Description: 292 pages, 8 unnumbered pages of plates : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781591026877
- 1591026873
- 658.827 NE.P 2009 23
- HD69.B7 N42 2009
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 658.827 NE.P 2009 (Browse shelf(Opens below)) | Available | 211909 |
Foreword by Mark DiMassimo.
Includes bibliographical references (pages 263-270) and index.
The brands we love -- Work the worldview, not the age, race, or gender -- Differentiate on design -- Hire passionistas -- Know they know you need them -- Democratize the brand -- Mine the mythos -- Brand the buzz -- My prescription for building brand passion -- The aging of us -- The new isolationism -- The automaton-ization of reality -- The "other people who bought this book also liked ..." identity -- The ubiquitous marketing gene.
Analyzes why we become personally invested in certain brands and ignore others.
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