Branding : in five and a half steps / Michael Johnson.
Material type: TextPublisher: New York, New York : Thames & Hudson, 2016Description: 320 pages : illustrations (chiefly color) ; 25 cmContent type:- text
- unmediated
- volume
- 9780500518960
- 658.827 JO.B 2016 23
- HF5415.1255 .J65 2016
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 658.827 JO.B 2016 (Browse shelf(Opens below)) | Checked out | 07/10/2024 | 211580 | |
Books | The Knowledge Hub Library | Design Media | 658.827 JO.B 2016 (Browse shelf(Opens below)) | Not For Loan | 211581 |
Browsing The Knowledge Hub Library shelves, Collection: Design Media Close shelf browser (Hides shelf browser)
658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 DA.M 2005 More than a name : an introduction to branding / | 658.827 JO.B 2016 Branding : in five and a half steps / | 658.827 JO.B 2016 Branding : in five and a half steps / | 658.827 KE.W 2015 What is a 21st century brand : new thinking from the next generation of advertising leaders / | 658.827 LA.S 2018 The storytelling edge : how to transform your business, stop screaming into the void, and make people love you / |
Includes bibliographical references (pages 310-315) and index.
Investigate -- Strategy and narrative -- Bridging the gap -- Design -- Implement -- Engage or revive.
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
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