The typography idea book : inspiration from 50 masters / Steven Heller and Gail Anderson.
Material type: TextLondon : Laurence King Publishing, 2019Description: 128 pages : illustrations (chiefly color) ; 23 cmContent type:- text
- unmediated
- volume
- 9781780678498
- 686.22 HE.T 2019 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Design Media | 686.22 HE.T 2019 (Browse shelf(Opens below)) | Available | 211484 | ||
Books | The Knowledge Hub Library | Design Media | 686.22 HE.T 2019 (Browse shelf(Opens below)) | Available | 211485 |
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Includes bibliographical references (pages 124-125) and index.
Communicate through letters. Pictorial ; Environmental ; Construction ; Transformative ; Conceptual ; Comic -- Create typographic personalities. Collage ; Re-forming ; Obsessive ; Extreme ; Talking ; Overlapping ; Non-traditional -- Be inspired by history. Antique ; Vernacular ; Avant-garde ; Pastiche ; Rococo ; Swash ; Digital -- Explore media and technique. Hand-lettering ; Brush scrawl ; Custom ; Logo type ; Crayon ; Blackboard ; Vector ; Laser -- Create illusion and mystique. Flat dimensional ; Fluidity ; Overprinting ; Shadow -- Experiment with style and form. Experimental ; Smart type ; Lower case ; Minimalism ; Expressive reduction ; Grids ; Abstraction -- Play and improvise. Ransom notes ; Puns ; Rebuses ; Illumination ; Novelty ; Type face ; Integration ; Scale ; Jumbled ; Initials ; Punctuation.
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques.
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