Winning at new products : creating value through innovation / Robert G. Cooper.
Material type: TextPublisher: New York : Basic Books, 2017Edition: Fifth edition, Revised and updated editionDescription: xiv, 431 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780465093328
- 658.575 CO.W 2017 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Books | The Knowledge Hub Library | Engineering | 658.575 CO.W 2017 (Browse shelf(Opens below)) | Not For Loan | 211398 | ||
Books | The Knowledge Hub Library | Engineering | 658.575 CO.W 2017 (Browse shelf(Opens below)) | Checked out | 01/05/2025 | 211399 | |
Books | The Knowledge Hub Library | Engineering | 658.575 CO.W 2017 (Browse shelf(Opens below)) | Not For Loan | 211400 | ||
Books | The Knowledge Hub Library | Engineering | 658.575 CO.W 2017 (Browse shelf(Opens below)) | Not For Loan | 211401 | ||
Books | The Knowledge Hub Library | Engineering | 658.575 CO.W 2017 (Browse shelf(Opens below)) | Not For Loan | 211402 |
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658.57 GO.C 2002 Creativity in product innovation / | 658.57 GO.C 2002 Creativity in product innovation / | 658.57 GO.C 2002 Creativity in product innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / | 658.575 CO.W 2017 Winning at new products : creating value through innovation / |
"Electronic copy is an older edition." \5 EG-CaTKH
Includes bibliographical references (pages 397-413) and index.
The innovation challenge -- Why new products win -- Drivers of success- why the best innovators excel -- The Stage-Gate® idea-to launch system -- Beyond Stage-Gate -- The Agile-Stage-Gate® hybrid model -- Discovery- the quest for breakthrough ideas -- Investing in the right projects- portfolio management -- Making the Gates work- Gates with teeth -- A product-innovation strategy for your business.
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world"--Amazon.com.
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