Design literacy : understanding graphic design / Steven Heller ; foreword by Rick Poynor.

By:

Heller, Steven [author.]

Contributor(s):

Poynor, Rick [writer of foreword.]

Material type: Text

TextPublisher: New York, NY : Allworth Press, an imprint of Skyhorse Publishing, Inc. : School of Visual Arts, 2014Edition: Third editionDescription: 303 pages : illustrations (chiefly color) ; 23 cmContent type:

text
still image

Media type:

Carrier type:

volume

ISBN:

1621534049
9781621534044

Subject(s):

DDC classification:

741.6 HE.D 2014 23

Contents:

Persuasion -- Mass media -- Type -- Language -- Identity -- Information -- Iconography -- Style -- Commerce.

Summary: Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	The Knowledge Hub Library	Design Media	741.6 HE.D 2014 (Browse shelf(Opens below))	Available		211104
Books	The Knowledge Hub Library	Design Media	741.6 HE.D 2014 (Browse shelf(Opens below))	Available		211105

Includes bibliographical references (pages 289-291) and index.

Persuasion -- Mass media -- Type -- Language -- Identity -- Information -- Iconography -- Style -- Commerce.

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories--persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world.

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