MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02948cam a2200337 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220525102043.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210826s2008 sz a|||| |||| 001 0 eng d |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9782940361458 |
| Qualifying information |
hardcover |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
EG-CaTKH |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
H435 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 HE.W 2008 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Healey, Matthew, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
What is branding / |
| Statement of responsibility, etc. |
Matthew Healey. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mies, Switzerland : |
| Name of producer, publisher, distributor, manufacturer |
RotoVision, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Essential design handbooks |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Title from Cover page. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 250-251) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Issues -- What is branding? -- What branding does -- Who owns the brand? -- The brand development process -- Consistency and change -- Design in branding -- Branding, advertising, public relations, and marketing -- Storytelling, experience, and emotion -- Authenticity -- Brand discovery -- The lifetime brand: reality or myth? -- Brand extensions, associations, and co-branding -- What else can be branded? -- Women and men -- Globalization -- Trademark protection and intellectual property -- Brand valuation -- Causes and advocacy -- Power of the consumer -- Brand consulting and the future of brands -- Anatomy -- Core benefits and positioning -- Insight -- Ideas -- Values -- Lifestyle -- Brand personality -- Product design -- Name -- Logo -- Color -- Typeface -- Visual style -- Graphic motifs -- Sound, smell, taste, touch -- Packaging -- Merchandise, environments, and signage -- Price positioning -- Advertising -- Publicity and public relations -- Alternative marketing -- Ambassadors and internal branding -- Customer support -- Fast-moving consumer goods -- Durable goods -- Services -- Organizations -- Places -- Portfolios and case studies -- Landor Associates -- Fitch -- Hanson Dodge Creative -- Inaria -- Interbrand -- Irving -- Lippincott Mercer -- Minale Tattersfield Design Strategy -- TippingSprung -- Pentagram -- Oskar: Retail experience -- Horizon Fitness: Product rebranding -- Lago di Garda: Place rebranding -- Florida Blue: Brand extension -- Mini Cooper: Brand revival -- Carluccio's: Storytelling -- IEEE: Naming -- Etcetera. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"What is Branding? examines the fields that the discipline of branding involves. It provides outlines of its components (positioning, storytelling, design, pricing, and relationships), what it can be applied to (products, services, organizations, people, and places), and what it can achieve."--Jacket. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 830 0# - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Essential design handbooks. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's name |
huda.mahmoud |
| Cataloging process |
M |
| First Date, FD (RLIN) |
20220522 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's name |
mona.romia |
| Cataloging process |
R |
| First Date, FD (RLIN) |
20220523 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mies ; Hove : |
| Name of publisher, distributor, etc. |
RotoVision |
| Date of publication, distribution, etc. |
2008 |
