Essentials of marketing / (Record no. 600)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02760cam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20789161 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220518124645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181221s2019 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018058028 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292244105 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | EG-CaTKH |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B485 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 BL.E 2019 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Statement of responsibility, etc. | Jim Blythe, Jane Martin. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Harlow, United Kingdom ; |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 361 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What do marketers do -- The marketing environment -- Consumer and buyer behaviour -- Segmentation, targeting and positioning -- Market research -- Products, branding and packaging -- Pricing strategies -- Distribution -- Marketing communications and promotional tools -- Marketing planning, implementation and control -- Services marketing -- Sustainable marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This seventh edition provides an accessible, lively, and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes increased content on digital marketing, as well as a new `thinking ethically' feature which is designed to make students think about this vital area of marketing. The book is further complemented by a full range of online resources, including companion website, power-point slides and an instructor's manual |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Martin, Jane |
| Titles and other words associated with a name | (Lecturer in marketing), |
| Relator term | author. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=5175078&query=Essentials+of+marketing">https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=5175078&query=Essentials+of+marketing</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's name | huda.mahmoud |
| Cataloging process | M |
| First Date, FD (RLIN) | 20220517 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's name | mona.romia |
| Cataloging process | R |
| First Date, FD (RLIN) | 20220518 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1901 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date due |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 191196 | 05/09/2021 | 04/05/2021 | 1463.18 | 01/24/2021 | Books | ||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1463.18 | 4 | 658.8 BL.E 2019 | 191197 | 04/26/2021 | 04/12/2021 | 1463.18 | 01/24/2021 | Books | 1 | ||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1463.18 | 2 | 658.8 BL.E 2019 | 191198 | 03/07/2021 | 02/28/2021 | 1463.18 | 01/24/2021 | Books | |||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1463.18 | 2 | 658.8 BL.E 2019 | 191199 | 03/09/2021 | 02/23/2021 | 1463.18 | 01/24/2021 | Books | |||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1463.18 | 658.8 BL.E 2019 | 191200 | 01/24/2021 | 1463.18 | 01/24/2021 | Books | |||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 191722 | 03/30/2021 | 03/03/2021 | 1463.18 | 02/28/2021 | Books | 1 | ||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 3 | 658.8 BL.E 2019 | 191723 | 05/30/2023 | 02/20/2023 | 1463.18 | 02/28/2021 | Books | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 191724 | 10/13/2021 | 03/09/2021 | 1463.18 | 02/28/2021 | Books | ||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 658.8 BL.E 2019 | 191725 | 02/28/2021 | 1463.18 | 02/28/2021 | Books | |||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 658.8 BL.E 2019 | 191726 | 02/28/2021 | 1463.18 | 02/28/2021 | Books | ||||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/28/2021 | 1463.18 | 2 | 658.8 BL.E 2019 | 191727 | 01/03/2022 | 12/15/2021 | 1463.18 | 02/28/2021 | Books | |||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/21/2021 | 1463.18 | 658.8 BL.E 2019 | 191827 | 04/21/2021 | 1463.18 | 04/21/2021 | Books | |||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 192348 | 01/21/2024 | 01/21/2024 | 1463.18 | 08/10/2021 | Books | 05/20/2024 | |||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 658.8 BL.E 2019 | 192349 | 08/10/2021 | 1463.18 | 08/10/2021 | Books | |||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 2 | 658.8 BL.E 2019 | 192350 | 02/21/2023 | 02/21/2023 | 1463.18 | 08/10/2021 | Books | ||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 192351 | 11/28/2021 | 11/22/2021 | 1463.18 | 08/10/2021 | Books | |||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 192352 | 12/15/2021 | 12/01/2021 | 1463.18 | 08/10/2021 | Books | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 08/10/2021 | 1463.18 | 658.8 BL.E 2019 | 192353 | 08/10/2021 | 1463.18 | 08/10/2021 | Books | ||||||||
| Dewey Decimal Classification | The Knowledge Hub Library | The Knowledge Hub Library | 11/15/2021 | 1463.18 | 1 | 658.8 BL.E 2019 | 210868 | 06/11/2023 | 02/15/2023 | 1463.18 | 11/15/2021 | Books | |||||||
| Dewey Decimal Classification | Not For Loan | Business | The Knowledge Hub Library | The Knowledge Hub Library | 10/23/2022 | 658.8 BL.E 2019 | 211995 | 10/23/2022 | 10/23/2022 | Books |
