Marketing (Record no. 597)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 08685nam a2200409 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12846461 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230527184543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020708s2016 at ab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001133328 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473725126 |
| Qualifying information | paperback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .P658 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DI.M 2016 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally, |
| Dates associated with a name | 1963- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | concepts and strategies / |
| Statement of responsibility, etc. | Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Seventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Australia : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 769 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 744-762) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- Brief Contents -- Contents -- Preface -- Acknowledgements -- About the Authors -- Credits -- Part 1: Marketing Defined and Marketing in Context -- Ch 1: The Marketing Concept -- Marketing Explained and Defined -- The Definitions of Marketing Explored -- The Marketing Process -- The Importance of Marketing -- The Marketing Concept and Its Evolution -- The Essentials of Marketing -- The Organization of This Book -- Summary -- Ch 2: Marketing Strategy and Understanding Competitors -- Marketing Strategy Defined -- Organizational Mission, Goals and Corporate Strategy -- Organizational Opportunities and Resources -- Strategic Objectives and Strategic Focus -- Target Market Strategy and Brand Positioning -- Competitive Advantage -- Competitive Positions and Differential Advantage -- Marketing Objectives -- Marketing Mix Decisions -- Implementation and Performance Monitoring -- Summary -- Ch 3: The Marketing Environment -- Examining and Responding to the Marketing Environment -- Political Forces -- Legal Forces -- Regulatory Forces -- Societal Forces -- Technological Forces -- Economic and Competitive Forces -- The Micro Marketing Environment -- The Marketing Environment and Strategic Opportunities -- Summary -- Ch 4: Marketing in International Markets and Globalization -- Involvement in International Marketing -- International Marketing Intelligence -- Environmental Forces in International Markets -- Regional Trade Alliances and Markets -- Alternative Market Entry Strategies -- Customization versus the Globalization of International Marketing Strategies -- Summary -- Part 2: Understanding and Targeting Customers -- Ch 5: Consumer Buying Behaviour -- Types of Consumer Buying Behaviour -- The Consumer Buying Decision Process -- Personal Factors Influencing the Buying Decision Process -- Psychological Factors Influencing the Buying Decision Process -- Social Factors Influencing the Buying Decision Process -- The Impact of New Thinking and New Technologies -- Understanding Consumer Behaviour -- Summary -- Ch 6: Business Markets and Business Buying Behaviour -- Types of Business Market -- Dimensions of Business Buying -- Business Buying Decisions -- Selection and Analysis of Business Markets -- Marketing's Variations in Business Markets -- Summary -- Ch 7: Segmenting Markets -- What are Markets? -- What is Market Segmentation? -- Segmenting, Targeting and Positioning -- Segmentation Variables -- Segmentation Effectiveness -- CRM -- Summary -- Ch 8: Targeting and Positioning -- Segmentation Targeting Strategies -- Target Market Attractiveness and Opportunity Selection -- Evaluating Markets and Forecasting Sales -- Marketing Programmes -- Positioning -- Summary -- Ch 9: Marketing Research -- The Importance of Marketing Research -- The Marketing Research Process -- Step 1: Locating and Defining Problems or Research Issues -- Step 2: Designing the Research -- Step 3: Collecting Data -- Step 4: Analyzing and Interpreting Research Findings -- Step 5: Reporting Research Findings -- Using Technology to Improve Marketing Information Gathering and Analysis -- The Importance of Ethical Marketing Research -- Summary -- Part 3: Marketing Programmes -- Products and Services, Brands, Place and Channels, Promotion and Marketing Communications , Digital and Pricing -- Ch 10: Product Decisions -- What is a Product? -- Product Life Cycles -- Why Some Products Fail and Others Succeed -- Summary -- Ch 11: Branding and Packaging -- Branding -- Brand Personality, Values and Attributes -- Packaging and Labelling -- Summary -- Ch 12: Developing Products and Managing Product Portfolios -- Organizing to Manage Products -- New Product Development -- Product Adoption Process -- Product Life Cycle Management -- Tools for Managing Product Portfolios -- Summary -- Ch 13: The Marketing of Services -- The Nature and Importance of Services -- Classification of Services -- Developing Marketing Strategies for Services -- Service Quality -- Non-Profit Marketing -- Summary -- Ch 14: Marketing Channels -- The Nature of Marketing Channels and Supply Chain Management -- Functions of Marketing Channels -- Types of Channel -- Channel Integration -- Different Levels of Market Coverage -- Choosing Distribution Channels -- Behaviour of Channel Members -- Legal Issues in Channel Management -- Summary -- Ch 15: Channel Players and Physical Distribution -- The Nature and Importance of Wholesaling -- The Activities of Wholesalers -- Classifying Wholesalers -- Facilitating Agencies -- Retailing -- Physical Distribution -- Summary -- Ch 16: An Overview of Marketing Communications -- The Role of Promotion -- The Communication Process -- Promotion and the Product Adoption Process -- Aims of Promotion -- The Promotional Mix -- Summary -- Ch 17: Advertising, Public Relations and Sponsorship -- The Nature of Advertising -- The Uses of Advertising -- Developing an Advertising Campaign -- Who Develops the Advertising Campaign? -- Publicity and Public Relations -- Sponsorship -- Summary -- Ch 18: Sales Management, Sales Promotion, Direct Mail, the Internet, Digital and Direct Marketing -- The Nature of Personal Selling and Sales Management -- Elements of the Personal Selling Process -- Types of Sales People -- Management of the Salesforce -- Key Account Management -- Sales Promotion -- Sales Promotion Methods -- Direct Mail -- The Internet and Digital Marketing -- Digital Marketing, Mobile and Social Media -- Direct Marketing -- Summary -- Ch 19: Digital Marketing -- Digital Marketing -- Summary -- Ch 20: Pricing -- The Characteristics and Role of Price -- Price and Non-Price Competition -- Factors Affecting Pricing Decisions -- Pricing for Business Markets -- Stages for Establishing Prices -- Summary -- Ch 21: Modifying the Marketing Mix for Business Markets, Services and in International Marketing -- Characteristics of Business Marketing Mixes -- Amending the Marketing Mix for Services -- Strategic Adaptation of Marketing Mixes for International Markets -- Summary -- Part 4: Marketing Management -- Ch 22: Marketing Planning and Forecasting Sales Potential -- Marketing Planning -- Market and Sales Potential and Sales Forecasting -- The Marketing Audit -- Summary -- Ch 23: Implementing Strategies, Internal Marketing Relationships and Measuring Performance -- Organizing Marketing Activities -- Marketing Implementation -- Concepts Related to Marketing Implementation -- Controlling Marketing Activities -- Methods of Evaluating Performance -- Summary -- Ch 24: Responsible Marketing -- Social Responsibility -- Marketing Ethics -- Incorporating Social Responsibility and Ethics into Marketing Decisions -- Social Marketing -- Current Hot Topics in the Marketing Discipline -- Summary -- Notes -- Glossary -- Index -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This edition has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also from a practicioner's perspective. In particular, the world for marketers has gone digital, consumers communicate with each other via social media; Marketing has become more aligned to ethical responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Simkin, Lyndon, |
| Dates associated with a name | 1961- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M., |
| Dates associated with a name | 1942- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C., |
| Relator term | author. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=5132680&query=Marketing+%3A+concepts+and+strategies">https://ebookcentral.proquest.com/lib/coventry/detail.action?docID=5132680&query=Marketing+%3A+concepts+and+strategies</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's name | huda.mahmoud |
| Cataloging process | M |
| First Date, FD (RLIN) | 20220518 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date due | Date last checked out | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 658.8 DI.M 2016 | 191175 | 01/24/2021 | 1354.19 | 01/24/2021 | Books | ||||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 191176 | 01/21/2024 | 1354.19 | 01/24/2021 | Books | 05/20/2024 | 01/21/2024 | |||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 191177 | 12/14/2022 | 1354.19 | 01/24/2021 | Books | 11/22/2022 | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 191178 | 05/30/2023 | 1354.19 | 01/24/2021 | Books | 02/20/2023 | 1 | |||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 191179 | 02/21/2023 | 1354.19 | 01/24/2021 | Books | 02/21/2023 | 1 | |||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 2 | 658.8 DI.M 2016 | 191180 | 09/14/2022 | 1354.19 | 01/24/2021 | Books | 09/13/2022 | |||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 01/24/2021 | 1354.19 | 4 | 658.8 DI.M 2016 | 191181 | 03/14/2022 | 1354.19 | 01/24/2021 | Books | 02/14/2022 | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 02/11/2021 | 1354.19 | 4 | 658.8 DI.M 2016 | 191389 | 01/03/2022 | 1354.19 | 02/11/2021 | Books | 12/15/2021 | 1 | |||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 191775 | 06/11/2023 | 1354.19 | 04/05/2021 | Books | 02/15/2023 | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 1 | 658.8 DI.M 2016 | 191776 | 08/28/2022 | 1354.19 | 04/05/2021 | Books | 08/28/2022 | ||||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 658.8 DI.M 2016 | 191777 | 04/05/2021 | 1354.19 | 04/05/2021 | Books | ||||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 658.8 DI.M 2016 | 191778 | 04/05/2021 | 1354.19 | 04/05/2021 | Books | |||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 658.8 DI.M 2016 | 191779 | 04/05/2021 | 1354.19 | 04/05/2021 | Books | |||||||
| Withdrawn | Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 658.8 DI.M 2016 | 191780 | 04/05/2021 | 1354.19 | 04/05/2021 | Books | |||||||
| Missing | Dewey Decimal Classification | Not For Loan | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 2 | 658.8 DI.M 2016 | 191781 | 03/05/2023 | 1354.19 | 04/05/2021 | Books | 12/21/2021 | ||||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 2 | 658.8 DI.M 2016 | 191782 | 12/13/2023 | 1354.19 | 04/05/2021 | Books | 09/04/2023 | ||||||
| Withdrawn | Dewey Decimal Classification | Not For Loan | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 658.8 DI.M 2016 | 191783 | 04/05/2021 | 1354.19 | 04/05/2021 | Books | ||||||
| Withdrawn | Dewey Decimal Classification | Not For Loan | Business | The Knowledge Hub Library | The Knowledge Hub Library | 04/05/2021 | 1354.19 | 1 | 658.8 DI.M 2016 | 191784 | 04/26/2021 | 1354.19 | 04/05/2021 | Books | 04/12/2021 | 1 | |||
| Dewey Decimal Classification | Business | The Knowledge Hub Library | The Knowledge Hub Library | 11/15/2021 | 1354.19 | 3 | 658.8 DI.M 2016 | 210869 | 12/27/2022 | 1354.19 | 11/15/2021 | Books | 10/17/2022 |
