Understanding media : (Record no. 530)

MARC details
000 -LEADER
fixed length control field 03450cam a2200373 i 4500
001 - CONTROL NUMBER
control field 13217247
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230527192844.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030529s2003 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003012174
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1584230738
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781584230731
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency EG-CaTKH
Description conventions rda
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .M26 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 MC.U 2003
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McLuhan, Marshall,
Dates associated with a name 1911-1980,
Relator term author.
245 10 - TITLE STATEMENT
Title Understanding media :
Remainder of title the extensions of man /
Statement of responsibility, etc. by Marshall McLuhan ; edited by W. Terrence Gordon.
250 ## - EDITION STATEMENT
Edition statement Critical edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Berkeley, CA :
Name of producer, publisher, distributor, manufacturer Gingko Press,
Date of production, publication, distribution, manufacture, or copyright notice 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 616 pages :
Other physical details illustrations ;
Dimensions 20 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 569-574) and indexes.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget love: Narcissus as narcosis -- Hybrid energy: Les Liaisons Dangereuses -- Media as translators -- Challenge and collapse: The nemesis of creativity -- The spoken word: Flower of evil? -- The written word: An eye for an ear -- Roads and paper routes -- Number: Profile of the crowd -- Clothing: Our extended skin -- Housing: New look and new outlook -- Money: The poor man's credit card -- Clocks: The scent of time -- The print: How to dig it -- Comics: MAD vestibule to TV -- The printed work: Architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: The brothel-without-walls -- Press: Government by news leak -- Motorcar: The mechanical bride -- Ads: Keeping upset with the Joneses -- Games: The extensions of man -- telegraph: The social horomone -- The typewriter: Into the age of the Iron whim -- The telephone: Sounding brass or tinkling symbol? -- The phonograph: The toy that shrank the national chest -- Movies: The reel world -- $t Radio: The tribal drum -- Television: The timid giant -- Weapons: War of the icons -- Automation: Learning a living -- Appendix.
520 ## - SUMMARY, ETC.
Summary, etc. This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gordon, W. Terrence,
Dates associated with a name 1942-
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name mona.romia
Cataloging process P
First Date, FD (RLIN) 20220222
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Design Media The Knowledge Hub Library The Knowledge Hub Library 12/20/2020 666.33   302.23 MC.U 2003 190756 12/20/2020 666.33 12/20/2020 Books