Just my type : (Record no. 402)
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000 -LEADER | |
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fixed length control field | 04128cam a2200373 i 4500 |
001 - CONTROL NUMBER | |
control field | 17222940 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230528003459.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 120322r20112010nyua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012372122 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781846683022 |
Qualifying information | paperback |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | DLC |
Description conventions | rda |
Modifying agency | EG-CaTKH |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | Z250 |
Item number | .G228 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 686.224 GA.J 2011 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Garfield, Simon, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Just my type : |
Remainder of title | a book about fonts / |
Statement of responsibility, etc. | Simon Garfield. |
250 ## - EDITION STATEMENT | |
Edition statement | Paperback edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | London : |
Name of producer, publisher, distributor, manufacturer | Profile, |
Date of production, publication, distribution, manufacture, or copyright notice | 2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 352 pages : |
Other physical details | illustrations ; |
Dimensions | 20 cm. |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | "First published in 2010 by Profile Books"--Title page verso. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (pages 332-334) and index. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Machine generated contents note: ch. 1 Branding Basics -- Consumer culture -- why do we buy? -- What is a brand? -- Why do we brand? -- How does branding work? -- The history of branding -- How are things changing? -- The future for brands -- Maintaining beloved brand status -- Case study: Uniqlo -- ch. 2 Brand Anatomy -- Logos -- Case study: Eurostar -- Straplines/taglines -- Appealing to the senses -- Brand architecture -- Brand families -- Internal and external branding -- Branding terminology -- ch. 3 Brand Strategy -- Standing out from the crowd -- Unique selling point (USP) -- Semiotics -- Exercise: Brand analysis -- Case study: Apple Mac -- Semiotic toolbox -- Case study: Milka chocolate -- Naming brands -- Exercise: Creating a mood board -- The use of emotion -- Brand personality -- Target marketing and brand positioning -- Brand revolutions -- Cultural branding -- Rebranding -- Case study: Lucozade -- Trend forecasting and analysis -- Brand failures -- Brand ethics -- Note continued: ch. 4 The Design Process -- Why use a design process? -- How does the design process work? -- The stages of the design process -- The design team -- The creative process -- The design process in the academic environment -- Exercise: Student exercises -- ch. 5 Research -- Why do we need to research? -- Research methods -- Researching the audience -- The use of social media in research -- Case study: Proctor and Gamble -- Visual research boards -- Exercise: Designing a consumer-profile board -- Other forms of research -- ch. 6 Analysis -- Defining the USP -- Market sector analysis -- Product category analysis -- Competitor brand analysis -- Exercise: Conducting a simple competitor brand analysis -- Analyzing the brand environment -- Case study: Fazer cafe -- Future forecasting -- Analysis of data and interpreting opportunities -- Exercise: Designing visual analysis boards -- Brand creation strategies -- Research and analysis in an educational setting -- Note continued: ch. 7 Concept Development -- Inspiration -- The big idea -- Visualizing and analyzing inspiration -- Initial concept ideas -- Organizing your source material -- ch. 8 Delivering the Final Design -- Choosing the best concept -- Exercise: How to develop an assessment strategy -- Final refinements -- Presentation materials -- Designing effective communication boards -- Digital versus print presentations -- The client presentation -- Testing the final brand identity -- Design development -- Launching the brand identity -- Beyond delivery. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Type and type-founding |
General subdivision | History. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Type and type-founding |
Form subdivision | Miscellanea. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Cataloger's name | huda.mahmoud |
Cataloging process | M |
First Date, FD (RLIN) | 20220607 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
Cataloger's name | mona.romia |
Cataloging process | R |
First Date, FD (RLIN) | 20220608 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | origcop |
d | 2 |
e | ncip |
f | 20 |
g | y-gencatlg |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Design Media | The Knowledge Hub Library | The Knowledge Hub Library | 09/08/2020 | 237.00 | 1 | 1 | 686.221 GA.J 2011 | 190492 | 02/01/2022 | 09/01/2021 | 237.00 | 09/08/2020 | Books |