Just my type : (Record no. 402)

MARC details
000 -LEADER
fixed length control field 04128cam a2200373 i 4500
001 - CONTROL NUMBER
control field 17222940
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230528003459.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120322r20112010nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012372122
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781846683022
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency EG-CaTKH
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number Z250
Item number .G228 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 686.224 GA.J 2011
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Garfield, Simon,
Relator term author.
245 10 - TITLE STATEMENT
Title Just my type :
Remainder of title a book about fonts /
Statement of responsibility, etc. Simon Garfield.
250 ## - EDITION STATEMENT
Edition statement Paperback edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Profile,
Date of production, publication, distribution, manufacture, or copyright notice 2011.
300 ## - PHYSICAL DESCRIPTION
Extent 352 pages :
Other physical details illustrations ;
Dimensions 20 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note "First published in 2010 by Profile Books"--Title page verso.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 332-334) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: ch. 1 Branding Basics -- Consumer culture -- why do we buy? -- What is a brand? -- Why do we brand? -- How does branding work? -- The history of branding -- How are things changing? -- The future for brands -- Maintaining beloved brand status -- Case study: Uniqlo -- ch. 2 Brand Anatomy -- Logos -- Case study: Eurostar -- Straplines/taglines -- Appealing to the senses -- Brand architecture -- Brand families -- Internal and external branding -- Branding terminology -- ch. 3 Brand Strategy -- Standing out from the crowd -- Unique selling point (USP) -- Semiotics -- Exercise: Brand analysis -- Case study: Apple Mac -- Semiotic toolbox -- Case study: Milka chocolate -- Naming brands -- Exercise: Creating a mood board -- The use of emotion -- Brand personality -- Target marketing and brand positioning -- Brand revolutions -- Cultural branding -- Rebranding -- Case study: Lucozade -- Trend forecasting and analysis -- Brand failures -- Brand ethics -- Note continued: ch. 4 The Design Process -- Why use a design process? -- How does the design process work? -- The stages of the design process -- The design team -- The creative process -- The design process in the academic environment -- Exercise: Student exercises -- ch. 5 Research -- Why do we need to research? -- Research methods -- Researching the audience -- The use of social media in research -- Case study: Proctor and Gamble -- Visual research boards -- Exercise: Designing a consumer-profile board -- Other forms of research -- ch. 6 Analysis -- Defining the USP -- Market sector analysis -- Product category analysis -- Competitor brand analysis -- Exercise: Conducting a simple competitor brand analysis -- Analyzing the brand environment -- Case study: Fazer cafe -- Future forecasting -- Analysis of data and interpreting opportunities -- Exercise: Designing visual analysis boards -- Brand creation strategies -- Research and analysis in an educational setting -- Note continued: ch. 7 Concept Development -- Inspiration -- The big idea -- Visualizing and analyzing inspiration -- Initial concept ideas -- Organizing your source material -- ch. 8 Delivering the Final Design -- Choosing the best concept -- Exercise: How to develop an assessment strategy -- Final refinements -- Presentation materials -- Designing effective communication boards -- Digital versus print presentations -- The client presentation -- Testing the final brand identity -- Design development -- Launching the brand identity -- Beyond delivery.
520 ## - SUMMARY, ETC.
Summary, etc. Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Type and type-founding
General subdivision History.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Type and type-founding
Form subdivision Miscellanea.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name huda.mahmoud
Cataloging process M
First Date, FD (RLIN) 20220607
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's name mona.romia
Cataloging process R
First Date, FD (RLIN) 20220608
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c origcop
d 2
e ncip
f 20
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Design Media The Knowledge Hub Library The Knowledge Hub Library 09/08/2020 237.00 1 1 686.221 GA.J 2011 190492 02/01/2022 09/01/2021 237.00 09/08/2020 Books