MARC details
| 000 -LEADER |
|---|
| fixed length control field |
06193cam a2200337 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230528021246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200728s2020 enka|||| |||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781526847232 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
152684723X |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-CaTKH |
| Language of cataloging |
eng |
| Transcribing agency |
EG-CaTKH |
| Description conventions |
rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.J5 2020 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 JO.P 2020 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jobber, David, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles and practice of marketing / |
| Statement of responsibility, etc. |
David Jobber, Fiona Ellis-Chadwick. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 831 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Intro -- Half Title -- Title Page -- Copyright Page -- Dedication -- Brief Contents -- Contents -- Vignettes -- Case guide -- Preface -- Guided Tour -- Technology to Enhance Learning and Teaching -- About the Authors -- Acknowledgements -- PART 1 Fundamentals of Marketing -- 1 Marketing and the Organization -- Introduction to Principles and Practice of Marketing -- What is Marketing? -- Adopting a Market Orientation in a Changing World -- Understanding Market-driven Businesses -- Efficiency Versus Effectiveness -- Creating Customer Value, Satisfaction and Loyalty -- Marketing Planning -- Does Marketing have all the Answers? -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 1 Coca-Cola and Pepsi -- CASE 2 Fast Fashion at H & M -- 2 The Marketing Environment -- Technological Forces and the Digital Revolution -- Economic Forces -- Political and Legal Forces -- Legal and Regulatory Responses to Ethical Issues in Marketing -- The Physical Environmental Forces -- Culture and Society -- Societal Responses to Ethical Issues in Marketing -- The Microenvironment -- Monitoring and Responding in the Marketing Environment -- Responses to Environmental Change -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 3 Marketing a 'Place' in a Rapidly Changing Environment -- CASE 4 Reaching 'Sinks, Dinks and Millennials' Worldwide -- 3 Consumer Behaviour -- The Changing Context of Consumer Behaviour -- The Dimensions of Consumer Behaviour -- Influences on Consumer Behaviour -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 5 Cappuccino Wars -- CASE 6 The Rise of Influencer Marketing: is it Worth it for Brands? -- 4 Business-to-Business Marketing -- Importance of Business-to-Business (B2B) Markets -- What is Business-to Business Marketing? -- People and Process in Purchasing -- Influences on Buying Decisions -- Segmenting B2B Markets -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 7 Naked Wines-A Community of Wine Makers and Drinkers -- CASE 8 AstraZeneca: Sweden and the UK Join Forces to Serve New Markets in the Pharmaceutical Industry -- 5 Marketing, Ethics and Society -- Dimensions of Sustainable Marketing -- Marketing and Ethics -- Marketing Approaches and Society -- Societal Marketing -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 9 Channel 4 and Maltesers Championing Diversity -- CASE 10 Social Responsibility or Good Business? Coop Danmark's Anti Food Wastage Initiatives -- 6 Marketing Analytics and Research -- Marketing Analytics: Goals, Performance and Measurement -- Marketing and Research -- The Market Research Process -- Ethical Issues in Marketing Analytics -- Review -- Key Terms -- Study Questions -- Recommended Reading -- References -- CASE 11 Accelerating Marketing Research -- CASE 12 TomTom: Still Helping Us Find Our Way Around the Planet. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. $b The ninth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated with innovative examples of marketing in practice. It has been updated with the latest developments, such as trends towards social and ethical marketing and cutting-edge technological change. Find Out:The crucial role that retail plays in promoting the economic and social health of towns and cities. How Maltesers won the Channel 4 TV competition championing diversity and disability. How companies are using social media influencers to promote their brands. How data analytics and artificial intelligence are refocusing Harley Davidson's marketing strategy. How Manchester City FC is innovating in high-tech marketing and co-creation. Key features:A brand-new chapter on Digital Marketing, and a focus on technology throughout the text. A structure that focuses on the importance of Customer Value. Fully updated to reflect the latest technologies and digital developments. New and updated Marketing in Action boxes and Mini Cases, focusing on European and Global companies including Amazon, Pandora, Zara and IKEA44 new and updated end-of-chapter cases provide insights across a range of businesses including high street fashion stores and supermarkets (Burberry, Nordstrom, Coop Danmark, H & M), Airlines and services (EasyJet, Starbucks) and high-tech operations (Apple, eSports, Toyota), as well as important developments, such as place marketing and social media influencers. Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Europe |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ellis-Chadwick, Fiona, |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's name |
huda.mahmoud |
| Cataloging process |
M |
| First Date, FD (RLIN) |
20220518 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Cataloger's name |
mona.romia |
| Cataloging process |
R |
| First Date, FD (RLIN) |
20220518 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Real World Object URI |
Jobber, David,|d1947- |
