Marketing foundations /
Pride, William M., 1942-
Marketing foundations / William Pride & O.C. Ferrell. - International edition. - xxi, 521 pages : color illustrations ; 27 cm.
Includes bibliographic references (pages 465-496) and indexes.
9781439080474
Marketing.
658.8 PR.M 2009 G.C
Marketing foundations / William Pride & O.C. Ferrell. - International edition. - xxi, 521 pages : color illustrations ; 27 cm.
Includes bibliographic references (pages 465-496) and indexes.
9781439080474
Marketing.
658.8 PR.M 2009 G.C