Graphic design as communication /
Barnard, Malcolm, 1958-
Graphic design as communication / Malcolm Barnard. - xi, 196 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 184-191) and index.
Introduction -- Graphic design and communication -- Meaning: words and images -- Social, cultural and economic functions -- Audience markets -- Modernism -- Postmodernism and globalisation -- Graphic design and art -- Conclusion.
"In this companion volume to Fashion as Communication, Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication."
9780415278133
2004014488
Graphic arts.
Communication in art.
Symbolism in art.
Graphic design (Typography)
NC997 / .B28 2005
741.6 BA.G 2005
Graphic design as communication / Malcolm Barnard. - xi, 196 pages : illustrations ; 24 cm.
Includes bibliographical references (pages 184-191) and index.
Introduction -- Graphic design and communication -- Meaning: words and images -- Social, cultural and economic functions -- Audience markets -- Modernism -- Postmodernism and globalisation -- Graphic design and art -- Conclusion.
"In this companion volume to Fashion as Communication, Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication."
9780415278133
2004014488
Graphic arts.
Communication in art.
Symbolism in art.
Graphic design (Typography)
NC997 / .B28 2005
741.6 BA.G 2005
