The fundamentals of typography /

Ambrose, Gavin,

The fundamentals of typography / Gavin Ambrose, Paul Harris. - Second edition. - 192 pages, 8 unnumbered pages : illustrations (chiefly color) ; 23 cm.

This edition originally published: Lausanne: AVA Academia, 2011.

Includes bibliographical references (page 200) and index.

Type and language -- A few basics -- Letterforms -- Words and paragraphs -- Using type -- Conclusion -- Glossary -- Contacts -- Working with ethics : the fundamentals of typography / Lynne Elvins, Naomi Goulder.

This book introduces the fundamental principles of typographic theory and practice. It covers a wide range of subjects including the history of typography, typographic detailing, and the use of creative typography across a range of media. It is packed with clear explanations, expanded illustrations, and historical and contemporary examples from leading practitioners around the world. The second edition includes considerable new and revised content and includes new case studies and student exercises.

9781350116948


Graphic design (Typography)
Printing.

Z250 / .A75 2018

686.22 AM.F 2018