Visual methodologies :

Rose, Gillian, 1962-

Visual methodologies : an introduction to researching with visual materials / Gillian Rose. - Fourth edition. - xxiii, 432 pages : illustrations ; 25 cm.

Includes bibliographical references (pages 382-412) and indexes.

Researching with visual materials : a brief survey -- Towards a critical visual methodology -- How to use this book -- 'The good eye' : looking at pictures using compositional interpretation -- Content analysis and cultural analytics : finding patterns in what you see -- Semiology : laying bare the prejudices beneath the smooth surface of the visible -- Psychoanalysis : visual culture, visual pleasure, visual disruption -- Discourse analysis I : text, intertextuality and context -- Discourse analysis II : institutions and ways of seeing -- To audience studies and beyond : ethnographies of audiences, fans and users -- Digital methods : digital images, digitally analysed -- Making images as research data : photo-documentation and photo-elicitation-- Using images to disseminate research findings : circulation and audiencing -- Research ethics and visual materials -- Visual methodologies : a review.

"Now in its Fourth Edition, Visual Methodologies: An Introduction to Researching with Visual Methodologies is a bestselling critical guide to the study and analysis of visual culture. Existing chapters have been fully updated to offer a rigorous examination and demonstration of an individual methodology in a clear and structured style. Reflecting changes in the way society consumes and creates its visual content, new features include: Brand new chapters dealing with social media platforms, the development of digital methods and the modern circulation and audiencing of research images. More 'Focus' features covering interactive documentaries, digital story-telling and participant mapping. A Companion Website featuring links to useful further resources relating to each chapter. A now classic text, Visual Methodologies appeals to undergraduates, graduates, researchers and academics across the social sciences and humanities who are looking to get to grips with the complex debates and ideas in visual analysis and interpretation."--Publisher.



Visual communication.
Qualitative research--Methodology.
Visual literacy.
Visual communication.

P93.5 / .R67 2016

302.226 RO.V 2016