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Bryman, Alan,

Business research methods / Emma Bell, Alan Bryman, Bill Harley. - Sixth edition. - xl, 647 pages : illustrations ; 27 cm.

Previous edition: 2019. "Third edition 2011, fourth edition 2015, fifth edition 2019"--Title page verso.

Includes bibliographical references (pages 597-621) and indexes.

Part one: Research methods -- Part two: Quantitative research -- Part three: Qulitative research -- Part four: Mixed methods research.

Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.

ISBN: 9780198869443 0198869444

LCCN: 2021951878

Nat. Bib. No.: GBC206493

Nat. Bib. Agency Control No.: 020450089 Uk

Subjects--Topical Terms:
Business--Research--Methodology.

LC Class. No.: HD30.4 / .B79 2022

Dewey Class. No.: 658.0072 BR.B 2022