Consumer behaviour /
Szmigin, Isabelle,
Consumer behaviour / Isabelle Szmigin, Maria Piacentini. - Third edition. - 582 pages : illustrations ; 25 cm
Previous edition: 2018.
Includes bibliographical references and index.
9780198862567 0198862563
2022931626
GBC243356
020517143 Uk
Consumer behavior.
Consommateurs--Comportement.
Consumer behavior.
Consumentengedrag.
Marketing.
658.8342 SZ.C 2022
Consumer behaviour / Isabelle Szmigin, Maria Piacentini. - Third edition. - 582 pages : illustrations ; 25 cm
Previous edition: 2018.
Includes bibliographical references and index.
9780198862567 0198862563
2022931626
GBC243356
020517143 Uk
Consumer behavior.
Consommateurs--Comportement.
Consumer behavior.
Consumentengedrag.
Marketing.
658.8342 SZ.C 2022