Infographics : the power of visual storytelling /

Lankow, Jason,

Infographics : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks. - Hoboken, N.J. : John Wiley & Sons, Inc., c2012. - 263 pages : color illustrations, color maps ; 23 cm.

Includes bibliographical references and index.

Importance and efficacy: why our brains love infographics -- Infographic formats: choosing the right vehicle for your message -- The visual storytelling spectrum: an objective approach -- Editorial infographics -- Content distribution: sharing your story -- Brand-centric infographics -- Data visualization interfaces -- What makes a good infographic? -- Information design best practices -- The future of infographics.

Explains how infographics use visual communication to attract, inform, and entertain their audience.

9781118314043 1118314042


Visual communication.
Communication--Graphic methods.
Information visualization.
Business presentations.
Presentation graphics software.

P93.5 / .L34 2012

302.23 LA.I 2012