Fundamentals of strategy /

Whittington, Richard, 1958-

Fundamentals of strategy / Richard Whittington, Duncan Angwin, Patrick Regnér, Gerry Johnson, Kevan Scholes. - Fifth edition. - xiv, 214 pages : color illustrations ; 25 cm.

Previous edition entered under: Gerry Johnson.

Includes bibliographical references and index.

Introducing strategy -- Macro-environment analysis -- Industry and sector analysis -- Resources and capabilities analysis -- Stakeholders and culture -- Business strategy and models -- Corporate strategy -- Entrepreneurship and innovation -- Strategy in action.

"Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of strategy"--

9781292351377

2020037969


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J6495 2021

658.4012 WH.F 2021