Understanding enterprise : entrepreneurs & small business /

Bridge, Simon,

Understanding enterprise : entrepreneurs & small business / Simon Bridge, Ken O'Neill. - Fifth edition. - xiv, 368 pages : illustrations ; 26 cm

Previous edition: 2013.

Includes bibliographical references and index.

The evolution of enterprise understanding -- Challenges to the traditional view -- Enterprise policy and government intervention.

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-- or otherwise-- of government policy.

9781137584540 1137584548


Entrepreneurship.
Small business.
Business enterprises.
Entrepreneurship--Great Britain.
Small business--Great Britain.
Business enterprises--Great Britain.

HB615 / .B75 2018

338.7 BR.U 2018