000			03152cam a2200421 i 4500
001			16472013
003			OSt
005			20220523081825.0
008			100922s2010 nyua b 001 0 eng d
010			_a 2010485163
020			_a9781439172018 _qpaperback
040			_aDLC _beng _cDLC _dEG-CaTKH _erda
050	0	0	_aHD69.B7 _bL548 2010
082	0	0	_a658.827 LI.B 2010 _223
100	1		_aLindstrom, Martin, _d1970- _eauthor.
245	1	0	_aBrand sense : _bsensory secrets behind the stuff we buy / _cMartin Lindstrom ; foreword by Philip Kotler.
250			_aFirst Free Press trade paperback edition.
260			_aNew York : _bFree Press, _c2010.
264		1	_aNew York : _bFree Press, _c2010.
300			_a175 pages : _billustrations ; _c21 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _2nc _3rdacarrier
504			_aIncludes bibliographical references (pages 157-159) and index.
505	0		_aStart making sense -- Maybe I'm doing it right? -- A smash hit -- And then there were five -- Being alive -- Moving mountains -- The future -- The Brand sense research.
520			_aDid you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses -- and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
650		0	_aBrand name products.
650		0	_aBusiness names.
650		0	_aAdvertising _xBrand name products
650		0	_aAdvertising _xPsychological aspects.
650		0	_aSenses and sensation.
700	1		_aKotler, Philip, _ewriter of foreword.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ahuda.mahmoud _bM _d20220522
998			_amona.romia _bR _d20220523
999			_c963 _d963