000			02246cam a2200385 i 4500
001			17418373
003			OSt
005			20220516074508.0
008			120806s2012 nyua b 001 0 eng d
010			_a 2012024101
020			_a9781581159141 _qpaperback
040			_aDLC _beng _cDLC _erda _dEG-CaTKH
042			_apcc
050	0	0	_aTS176 _b.P448 2012
082	0	0	_a658.5 PH.C 2012 _223
100	1		_aPhillips, Peter L., _eauthor.
245	1	0	_aCreating the perfect design brief : _bhow to manage design for strategic advantage / _cPeter L. Phillips.
250			_aSecond edition.
260			_aNew York : _bAllworth Press, _c[2012]
264		1	_aNew York, NY : _bAllworth Press, an imprint of Skyhorse Publishing, Inc., _c2012.
300			_axvii, 206 pages ; _c21 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 206) and index.
505	0		_a1. What is a design brief anyway? -- 2. Who is responsible for developing a design brief? -- 3. Essential elements of the design brief -- 4. Getting the design brief approved -- 5. Using the design brief -- 6. Competitive analysis -- 7. Establishing credibility and trust for design -- 8. Using the design brief in the approval process -- 9. What is a design manager? -- 10. Measuring design results -- 11. Strategies for creating a strong intellectual property position -- 12. An example of a design brief -- 13. Anticipating and overcoming obstacles -- 14. Creating a plan for moving ahead -- 15. Lessons from the trenches.
520			_aReaders will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and more.
650		0	_aProduction planning.
650		0	_aWork design.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ahuda.mahmoud _bM _d20220515
998			_amona.romia _bR _d20220516
999			_c941 _d941