000			03763nam a2200385 i 4500
005			20230526222404.0
008			210729s2008 enka|||| |||| 00| 0 eng d
020			_a9780141035826 _qpaperback
040			_aEG-CaTKH _beng _cEG-CaTKH _erda
050			_aP90 _b.M25 2008
082	0	0	_a302.2301 MC.M 2008 _223
100	1		_aMcLuhan, Marshall, _d1911-1980, _eauthor.
245	1	4	_aThe medium is the massage / _cMarshall McLuhan ; Quentin Fiore ; co-ordinated by Jerome Agel.
264		1	_aLondon : _bPenguin Books, _c2008.
300			_a159 pages : _billustrations ; _c18 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aModern classics
500			_aOriginally published: New York ; London : Bantam, 1967; copyright renewed 1996.
520			_aWell known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
520			_aIn a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time. How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller. If you enjoyed The Medium is the Massage, you might like Bruno Munari's Design as Art, also available in Penguin Modern Classics. 'The media prophet of the 1960s'The New York Times 'In the tumult of the digital revolution, McLuhan is relevant anew'Wired.
650		0	_aCommunication _xHistory.
650		0	_aTechnology and civilization.
650		0	_aMass media _xSocial aspects.
650		0	_aMass media _xPhilosophy.
700	1		_aFiore, Quentin, _eauthor.
700	1		_aAgel, Jerome, _econtributor.
830		0	_aPenguin modern classics.
942			_2ddc _cBK
998			_ahuda.mahmoud _bM _d20220222
998			_amona.romia _bR _d20220223
999			_c842 _d842