000			02407cam a2200361 i 4500
001			4452944
003			OSt
005			20230526222933.0
008			950807s1996 njua b 001 0 eng d
010			_a 95036703
020			_a9780131257337 _qhardback
040			_aDLC _beng _cDLC _dDLC _dEG-CaTKH _erda
050	0	0	_aHF5415.2 _b.M29 1996
082	0	0	_a658.83 MA.M 1996 G.C _223
100	1		_aMalhotra, Naresh K., _eauthor.
245	1	0	_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra.
250			_aSecond edition.
264		1	_aUpper Saddle River, N.J. : _bPrentice Hall, _c1996.
300			_axxxiii, 890 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aDonated by: Amira Shousha
504			_aIncludes bibliographical references and indexes.
505			_aCh. 1. Introduction to Marketing Research -- Ch. 2. Defining the Marketing Research Problem and Developing an Approach -- Ch. 3. Research Design -- Ch. 4. Exploratory Research Design: Secondary Data -- Ch. 5. Exploratory Research Design: Qualitative Research -- Ch. 6. Descriptive Research Design: Survey and Observation -- Ch. 7. Causal Research Design: Experimentation -- Ch. 8. Measurement and Scaling: Fundamentals and Comparative Scaling -- Ch. 9. Measurement and Scaling: Noncomparative Scaling Techniques -- Ch. 10. Questionnaire and Form Design -- Ch. 11. Sampling: Design and Procedures -- Ch. 12. Sampling: Final and Initial Sample Size Determination -- Ch. 13. Field Work -- Ch. 14. Data Preparation -- Ch. 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing -- Ch. 16. Analysis of Variance and Covariance -- Ch. 17. Correlation and Regression -- Ch. 18. Discriminant Analysis -- Ch. 19. Factor Analysis -- Ch. 20. Cluster Analysis. -- Ch. 21. Multidimensional Scaling and Conjoint Analysis -- Ch. 22. Report Preparation and Presentation -- Ch. 23. International Marketing Research -- Ch. 24. Ethics in Marketing Research.
650		0	_aMarketing research.
650		0	_aMarketing research _xMethodology.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2ddc _cBK
998			_ayomna.nassar _bP _d20230119
998			_amona.romia _bR _d20230207
999			_c826 _d826