000 | 02464cam a2200325 i 4500 | ||
---|---|---|---|
005 | 20230526231130.0 | ||
008 | 210225s2010 njua|||| |||| 001 0 eng d | ||
020 |
_a9782940373727 _qpaperback |
||
040 |
_aEG-CaTKH _beng _cEG-CaTKH _erda |
||
082 | 0 | 0 |
_a658.802 RU.F 2010 G.C _223 |
100 | 1 |
_aRussell, Edward, _eauthor. |
|
245 | 1 | 0 |
_aThe fundamentals of marketing / _cEdward Russell. |
264 | 1 |
_aLausanne ; _aWorthing : _bAVA Academia, _c2010. |
|
300 |
_a191 pages ; _billustrations (chiefly color) : _c23 cm. |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
490 | 1 | _aAVA fundamentals series | |
504 | _aIncludes bibliographical references. | ||
505 | 0 | _aThe business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing. | |
520 | _aThe Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking. | ||
520 | _a"This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart."--Bloomsbury Publishing. | ||
600 | _2Communication in marketing. | ||
650 | 0 | _aCommunication in marketing. | |
650 | 0 |
_aMarketing _xManagement. |
|
830 | 0 | _aAVA fundamentals. | |
942 |
_2ddc _cBK |
||
998 |
_ayomna.nassar _bP _d20221220 |
||
998 |
_amona.romia _bR _d20221220 |
||
999 |
_c737 _d737 |