000 02464cam a2200325 i 4500
005 20230526231130.0
008 210225s2010 njua|||| |||| 001 0 eng d
020 _a9782940373727
_qpaperback
040 _aEG-CaTKH
_beng
_cEG-CaTKH
_erda
082 0 0 _a658.802 RU.F 2010 G.C
_223
100 1 _aRussell, Edward,
_eauthor.
245 1 0 _aThe fundamentals of marketing /
_cEdward Russell.
264 1 _aLausanne ;
_aWorthing :
_bAVA Academia,
_c2010.
300 _a191 pages ;
_billustrations (chiefly color) :
_c23 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aAVA fundamentals series
504 _aIncludes bibliographical references.
505 0 _aThe business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing.
520 _aThe Fundamentals of Marketing shows how marketing organisations move from an initial product concept through to the creation of successful brands. Throughout the book Edward Russell offers an introduction to marketing structured around the traditional four 'P's' - product, price, promotion and place as well as the all important fifth 'P' - people. This framework will help you discover the key tools used to develop successful brands including selling theories, consumer behaviour, brand creation, strategic pricing, distribution methods, market research and strategic thinking.
520 _a"This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart."--Bloomsbury Publishing.
600 _2Communication in marketing.
650 0 _aCommunication in marketing.
650 0 _aMarketing
_xManagement.
830 0 _aAVA fundamentals.
942 _2ddc
_cBK
998 _ayomna.nassar
_bP
_d20221220
998 _amona.romia
_bR
_d20221220
999 _c737
_d737