| 000 | 01378cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 3353958 | ||
| 003 | OSt | ||
| 005 | 20230526231249.0 | ||
| 008 | 860620s2008 ilua b 001 0 eng d | ||
| 010 | _a 86081796 | ||
| 020 |
_a9780071274722 _qpaperback |
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| 040 |
_aDLC _beng _cDLC _dDLC _dEG-CaTKH _erda |
||
| 050 | 0 | 0 |
_aHF1009.5 _b.C35 1987 |
| 082 | 0 | 0 |
_a658.84 CA.I 2008 G.C _223 |
| 100 | 1 |
_aCateora, Philip R, _eauthor. |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora. |
| 250 | _aThirteenth edition, International edition. | ||
| 264 | 1 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _c2008. |
|
| 300 |
_axxxii, 702 pages : _bcolor illustrations, color maps ; _c28 cm. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aThis edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field. | ||
| 650 | 0 | _aExport marketing. | |
| 650 | 0 | _aInternational business enterprises. | |
| 700 | 1 |
_aGraham, John L, _eauthor. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 998 |
_ayomna.nassar _bP _d20221221 |
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| 998 |
_amona.romia _bR _d20221225 |
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| 999 |
_c732 _d732 |
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