000			02197cam a2200313 i 4500
005			20230527000502.0
008			210223s2008 a|||| |||| 001 0 eng d
020			_a9780205523658 _qpaperback
040			_aEG-CaTKH _beng _cEG-CaTKH _erda
082	0	0	_a302.23 FO.M 2008 G.C _223
100	1		_aFolkerts, Jean, _eauthor.
245	1	4	_aThe media in your life : _ban introduction to mass communication / _cJean Folkerts, Stephen Lacy, Ann Larabee.
250			_aFourth edition.
264		1	_aBoston : _bPearson/Allyn and Bacon, _c2008.
300			_axxx, 460 pages : _billustrations (chiefly color) ; _c28 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 423-435) and index.
520			_a"Written by three highly regarded scholars and teachers, this book explores a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Too often, mass communication books rely only on popular publications or on academic research. Folkerts, Lacy, and Larabee believe that all forms of scholarship provide insight into mass communication. In The Media in Your Life, the authors have combined the concrete practice of journalism with empirical research, enabling the reader to comprehend the impact of the dynamic media that are an integral part of our lives today. The Media in Your Life guides the reader through today's whirlwind of mass communication by providing the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. Readers are challenged to look at their own use of the media and to observe patterns they see in media industries, personalities, structures, and market trends in order to become more informed media consumers."--Publisher's website.
650		0	_aMass media.
700	1		_aLacy, Stephen, _d1948- _eauthor.
700	1		_aLarabee, Ann, _d1957- _eauthor.
700	1		_0Lacy, Stephen,
700	1		_0Larabee, Ann,
942			_2ddc _cBK
998			_ayomna.nassar _bP _d20221127
998			_amona.romia _bR _d20221130
999			_c697 _d697