000			03206cam a2200397 i 4500
001			16292953
003			OSt
005			20230527000923.0
008			100619s2010 nyua fb 001 0 eng d
010			_a 2010026276
020			_a9780470710401 _qhardback
040			_aDLC _beng _cDLC _dEG-CaTKH _erda
042			_apcc
050	0	0	_aHF5415.2 _b.P66 2010
082	0	0	_a658.83 PO.H 2010 G.C _223
100	1		_aPoynter, Ray, _eauthor.
245	1	4	_aThe handbook of online and social media research : _btools and techniques for market researchers / _cby Ray Poynter.
264		1	_aNew York : _bWiley, _c2010.
300			_axix, 441 pages : _billustrations ; _c26 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aMachine generated contents note: Contents -- Foreword -- By Finn Raben -- Introduction -- PART I -- Online Quantitative Survey Research -- 1 Overview of Online Quantitative Research -- 2 Web Survey Systems -- 3 Designing Online Surveys -- 4 Working with Panels and Databases -- 5 Running an Online Survey and Summary -- PART II -- Qualitative Research -- 6 Overview of Online Qualitative Research -- 7 Online Focus Groups -- 8 Bulletin Board Groups and Parallel IDIs -- 9 Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III -- Social Media -- 10 Participatory Blogs as Research Tools -- 11 Online Research Communities/MROCs -- 12 Blog and Buzz Mining -- 13 Other Social Media Topics and Summary -- PART IV -- Research Topics -- 14 Specialist Research Areas -- 15 Website Research -- 16 Research Techniques and Approaches -- 17 The Business of Market Research -- PART V -- Breaking News! -- 18 NewMR -- 19 Trends and Innovations -- 20 An Overview of Online and Social Media Research -- Glossary -- Further Information -- References -- Acknowledgements.
520			_a"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"-- _cProvided by publisher.
520			_a"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"-- _cProvided by publisher.
650		0	_aMarketing research.
650		0	_aSocial media.
650		0	_aInternet searching.
650		0	_aResearch.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ayomna.nassar _bP _d20221220
998			_amona.romia _bR _d20221220
999			_c689 _d689