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999			_c553 _d553
001			18974250
003			OSt
005			20201221083220.0
008			160212t20162016nyua b 001 0 eng d
010			_a 2016933409
020			_a9780500518984 _q(pbk)
020			_a9780500292679 _q(pbk)
035			_a(OCoLC)ocn940361731
040			_aYDXCP _beng _cYDXCP _erda _dBTCTA _dBDX _dORX _dOCLCQ _dUAB _dOCLCF _dTXI _dDLC
042			_alccopycat
050	0	0	_aHF5823 _b.B27 2016
082	0	4	_a659.1 _223
100	1		_aBarry, Pete _q(Pete S.), _eauthor.
245	1	4	_aThe advertising concept book : _bthink now, design later : a complete guide to creative ideas, strategies and campaigns / _cPete Barry.
250			_a3rd edition.
264		1	_aNew York, New York : _bThames & Hudson, _c[2016]
264		4	_c©2016
300			_a320 pages : _billustrations ; _c24 cm.
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (page 315) and index.
505	0		_aIntroduction -- Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Social -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
520			_aStructured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.
650		0	_aAdvertising.
650		0	_aAdvertising campaigns.
650		0	_aAdvertising copy.
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		7	_aAdvertising campaigns. _2fast _0(OCoLC)fst00797831
650		7	_aAdvertising copy. _2fast _0(OCoLC)fst00797842
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK