000			03450cam a2200373 i 4500
001			13217247
003			OSt
005			20230527192844.0
008			030529s2003 caua b 001 0 eng d
010			_a 2003012174
020			_a1584230738 _qhardback
020			_a9781584230731 _qhardback
040			_aDLC _beng _cDLC _dEG-CaTKH _erda
050	0	0	_aP90 _b.M26 2003
082	0	0	_a302.23 MC.U 2003 _223
100	1		_aMcLuhan, Marshall, _d1911-1980, _eauthor.
245	1	0	_aUnderstanding media : _bthe extensions of man / _cby Marshall McLuhan ; edited by W. Terrence Gordon.
250			_aCritical edition.
264		1	_aBerkeley, CA : _bGingko Press, _c2003.
300			_axxi, 616 pages : _billustrations ; _c20 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (pages 569-574) and indexes.
505	0		_aThe medium is the message -- Media hot and cold -- Reversal of the overheated medium -- The gadget love: Narcissus as narcosis -- Hybrid energy: Les Liaisons Dangereuses -- Media as translators -- Challenge and collapse: The nemesis of creativity -- The spoken word: Flower of evil? -- The written word: An eye for an ear -- Roads and paper routes -- Number: Profile of the crowd -- Clothing: Our extended skin -- Housing: New look and new outlook -- Money: The poor man's credit card -- Clocks: The scent of time -- The print: How to dig it -- Comics: MAD vestibule to TV -- The printed work: Architect of nationalism -- Wheel, bicycle, and airplane -- The photograph: The brothel-without-walls -- Press: Government by news leak -- Motorcar: The mechanical bride -- Ads: Keeping upset with the Joneses -- Games: The extensions of man -- telegraph: The social horomone -- The typewriter: Into the age of the Iron whim -- The telephone: Sounding brass or tinkling symbol? -- The phonograph: The toy that shrank the national chest -- Movies: The reel world -- $t Radio: The tribal drum -- Television: The timid giant -- Weapons: War of the icons -- Automation: Learning a living -- Appendix.
520			_aThis reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.
650		0	_aMass media.
700	1		_aGordon, W. Terrence, _d1942- _eeditor.
856	4	1	_3Table of contents
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_amona.romia _bP _d20220222
999			_c530 _d530