| 000 | 02512cam a2200385 i 4500 | ||
|---|---|---|---|
| 005 | 20230528003341.0 | ||
| 008 | 200908s2011 maua|||| |||| 001 0 eng d | ||
| 020 |
_a9781592537068 _qpaperback |
||
| 020 |
_a1592537065 _qpaperback |
||
| 040 |
_aEG-CaTKH _beng _cEG-CaTKH _erda |
||
| 082 | 0 | 0 |
_a741.60688 HE.D 2011 _223 |
| 100 | 1 |
_aHeller, Steven, _eauthor. |
|
| 100 | _1Heller, Steven. | ||
| 245 |
_aThe design entrepreneur : _bturning graphic design into goods that sell / _cSteven Heller and Lita Talarico. |
||
| 250 | _aPaperback edition. | ||
| 264 | 1 |
_aBeverly, Massachusetts : _bRockport Publishers, _c2011. |
|
| 300 |
_a240 pages : _billustrations (chiefly color) ; _c26 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 490 | 1 | _aDesign field guides | |
| 500 | _aStatement of responsibility from cover. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- The "I can do it all" Generation -- 1. Conceiving ideas -- 2. From idea to product -- 3. Cataloguing ideas: viable products produced by designers -- 4. Online resources. | |
| 520 | _a"Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more." "Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished."--Jacket. | ||
| 650 | 0 |
_aCommercial art _xMarketing. |
|
| 650 | 0 |
_aGraphic arts _xMarketing. |
|
| 650 | 0 |
_aEntrepreneurship _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aNew business enterprises _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aTalarico, Lita, _eauthor. |
|
| 830 | 0 | _aDesign field guides. | |
| 942 |
_2ddc _cBK |
||
| 998 |
_ahuda.mahmoud _bM _d20220623 |
||
| 998 |
_amona.romia _bR _d20220627 |
||
| 999 |
_c406 _d406 |
||