000 02512cam a2200385 i 4500
005 20230528003341.0
008 200908s2011 maua|||| |||| 001 0 eng d
020 _a9781592537068
020 _a1592537065
040 _aEG-CaTKH
082 0 0 _a741.60688 HE.D 2011
100 1 _aHeller, Steven,
100 _1Heller, Steven.
245 _aThe design entrepreneur :
_bturning graphic design into goods that sell /
_cSteven Heller and Lita Talarico.
250 _aPaperback edition.
264 1 _aBeverly, Massachusetts :
_bRockport Publishers,
300 _a240 pages :
_billustrations (chiefly color) ;
_c26 cm.
336 _atext
337 _aunmediated
338 _avolume
490 1 _aDesign field guides
500 _aStatement of responsibility from cover.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- The "I can do it all" Generation -- 1. Conceiving ideas -- 2. From idea to product -- 3. Cataloguing ideas: viable products produced by designers -- 4. Online resources.
520 _a"Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of course, then comes the brilliant idea; and finally the fervent wherewithal to make and market the result. The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surfboards, and more." "Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and over thirty more from the United States and Europe, this book explores the whys, hows, and wherefores of the conception and production processes. The design entrepreneur must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and what doesn't. This is the book that shows how that is accomplished."--Jacket.
650 0 _aCommercial art
650 0 _aGraphic arts
650 0 _aEntrepreneurship
_vHandbooks, manuals, etc.
650 0 _aNew business enterprises
_vHandbooks, manuals, etc.
700 1 _aTalarico, Lita,
830 0 _aDesign field guides.
942 _2ddc
998 _ahuda.mahmoud
998 _amona.romia
999 _c406