000			02310nam a2200421 i 4500
001			16021932
005			20230528003731.0
008			091214s2010 enka b 001 0 eng d
010			_a 2009049055
015			_aGBB021775
016	7		_a015483461 _2Uk
020			_a9780415558426 _qpaperback
020			_a0415558425 _qpaperback
035			_a(OCoLC)ocn368024588
040			_aDLC _beng _cDLC _dYDX _dBTCTA _dYDXCP _dCDX _dBWK _dUKM _dBWX _dDLC _erda
050	0	0	_aP90 _b.B6764 2010
082	0	0	_a302.23 BR.M 2010 _223
100	1		_aBranston, Gill, _eauthor.
245	1	4	_aThe media student's book / _cGill Branston, Roy Stafford.
250			_aFifth edition.
264		1	_aLondon : _bRoutledge, _c2010.
300			_axxv, 457 pages : _billustrations (chiefly color) ; _c25 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPart. I. Key concepts -- Approaching media texts -- Narratives -- Genres and other classifications -- Representations -- Globalisation -- Ideologies and discourses -- Media as business -- part. II. Debates -- 'New media' in a 'new world'? -- The future of television? -- Regulation now -- Debating advertising, branding and celebrity -- News and its futures -- Documentary and 'reality' debates -- From 'audience' to 'users' -- part. III. Research methods and references -- Research : skills and methods.
520			_aA comprehensive introduction for students of media studies. It contains the chapters that include: approaching media texts; narrative; genres and other classifications; representations; globalisation; ideologies and discourses; the business of media; new media in a new world; the future of television; and, research - skills and methods.
650		0	_aMass media.
650		0	_aCommunication.
700	1		_aStafford, Roy, _eauthor.
856	4	1	_uhttps://ebookcentral.proquest.com/lib/coventry/detail.action?docID=534203&query=The+media+student%27s+book
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
998			_ahuda.mahmoud _bM _d20220220
998			_amona.romia _bR _d20220221
999			_c396 _d396