| 000 | 02773cam a2200481 i 4500 | ||
|---|---|---|---|
| 001 | 19798831 | ||
| 005 | 20220516074916.0 | ||
| 008 | 170719s2017 caua b 001 0 eng d | ||
| 010 | _a 2017385421 | ||
| 020 |
_a9781491951293 _qpaperback |
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| 035 | _a(OCoLC)ocn948562806 | ||
| 040 |
_aBTCTA _beng _erda _cBTCTA _dYDXCP _dBDX _dJRZ _dPAP _dOCLCF _dOQX _dPSC _dWRF _dWAU _dOCL _dEG-CaTKH |
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| 042 | _alccopycat | ||
| 050 | 0 | 0 |
_aQ180.55.M4 _bN86 2016 |
| 082 | 0 | 0 |
_a658.575 NU.U 2017 _223 |
| 100 | 1 |
_aNunnally, Brad, _eauthor. |
|
| 245 | 1 | 0 |
_aUX research : _bpractical techniques for designing better products / _cBrad Nunnally and David Farkas. |
| 264 | 1 |
_aBeijing : _bO'Reilly, _c2017. |
|
| 300 |
_axx, 231 pages : _billustrations ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction -- The history of research -- Planning and preparation. Good research starts with good questions -- Quantitative research methods -- Qualitative research methods -- Choosing your methods -- Logistics -- Recruiting -- Facilitating research. Making research happen -- Managing people during research -- Improv in research -- Facilitating research -- Debrief sessions -- Analysis and reporting. Making sense of the mess -- Communicating insights -- Getting the most out of research. | |
| 520 | _aOne key responsibility of a product designer is to conduct formal and informal research to inform business needs and design decisions. But, if you're like many product designers who have come from different professions, you may well lack research fundamentals. If that's the case, this practical book is the primer and desk reference you need. With it, you'll learn how to perform both quantitative and qualitative UX research in a practical manner without having to become a full-fledged researcher. It's ideal for product designers both in agency and in-house environments. | ||
| 650 | 0 |
_aResearch _xMethodology. |
|
| 650 | 0 |
_aTechnology _xResearch. |
|
| 650 | 0 | _aIndustrial design. | |
| 650 | 0 | _aIndustrial design. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 |
_aTechnology _xResearch. |
|
| 700 | 1 |
_aFarkas, David _q(David K.), _eauthor. |
|
| 856 | 4 | 1 | _uhttps://ebookcentral.proquest.com/lib/coventry/detail.action?docID=4751297&query=ux+research |
| 906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
||
| 998 |
_ahuda.mahmoud _bM _d20220515 |
||
| 998 |
_amona.romia _bR _d20220516 |
||
| 999 |
_c244 _d244 |
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